Intelligent Traffic Management (ITM)

ITM is a powerful Web-based service that enables global enterprises to direct wide area traffic to IP-based applications and websites transparently for optimal performance and availability. ITM seamlessly interfaces with your existing local load balancing and global load balancing solutions, allowing you to reduce the cost of deploying, operating, and maintaining Internet traffic management systems (e.g. DNS).

Automatic Fail-over – ITM automatically detects when your servers are below optimal performance levels due to substandard Internet connectivity, network unavailability, or system outage, and instantly redirects end-user requests to the best-performing servers in optimal geographic locations. This quick failover response provides you maximum failure protection and improved response times, allowing your website to be available for viewing 24 hours a day, 7 days a week.

Global Traffic Management – ITM enables you to specify the percentage of traffic to be directed to each of your servers anywhere on the globe. It also enables traffic to be directed to the content delivery network as one of the server options. This permits you to create a load-balancing mix that considers your busiest geographic locations, times of peak traffic, and the capacity of each server. Traffic policies can be updated automatically in real-time using any appropriate application performance criteria.

Geographic Intelligence – ITM permits you to coordinate the direction and management of your traffic based on the geographic locations of your end users. By populating servers closest to your customers, you’ll reduce response times and increase the performance of your website. ITM detects where your viewers are located, down to the country or state level, and redirects traffic based on your geographic policies.